SEO 101: The Basics of Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume
and quality of traffic to a web site from search engines via "natural"
(non paid) search results. Typically, the higher a site appears in the search
results list, the more visitors it will receive from the search engine.
As an Internet marketing strategy, SEO considers how search engines work
and what people search for. Hence researching which keyword
phrases that convert the best and that the most of your customers are
actually using to search for your product is essential to a successful
SEO strategy. Optimizing a website primarily involves
editing its content and overall design to both increase its relevance to
these specific keyword phrases.
Because effective SEO may require changes to the HTML source code of a
site, SEO tactics may be incorporated into web site development and
design. The term "search engine friendly" is often used to
describe web site designs, menus, content management systems and
shopping carts that Google and the other search engines find easy to
navigate and index.
Another class of techniques, known as black hat SEO or Spamdexing, use
methods such as link farms and keyword stuffing that degrade both the
relevance of search results and the user-experience of search engines.
Search engines look for sites that employ these techniques in order to
remove them from their indices. The internet marketing experts at Evolution SEO understand the value of compelling keyword rich content, quality linking structures, and leveraging ethical, "white hat" marketing techniques to help you dominate the search results for your local niche.
Below are some additional resources you may find helpful:
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